EST. 2016 · CURATED IN CALIFORNIA
Our Story
A single phone call. Two kids later. The same instinct.
A phone call, in 2016.
My sister-in-law was pregnant. Wonderful news — and a few weeks in, she asked me a question I didn't have a good answer to.
She wanted something to drink at dinner. Not a sparkling juice. Not a sad mocktail. Something that felt like the wine she'd loved before, just without the alcohol.
I started looking. What I found was an industry that hadn't caught up.
A few options scattered across a few obscure retailers. Confusing labels — "non-alcoholic" beverages that still legally contained up to 0.5% ABV. A category that, to put it gently, hadn't been designed with the person who would actually drink it in mind.
So I started curating. One bottle at a time.
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Two kids later.
It's been ten years. That sister-in-law's pregnancy is now a ten-year-old. There's a second kid in the family too.
What began as a favor has become Wines for Mothers — a curated collection of 0.0% sparkling wines, alternatives, sparkling teas, samplers, and gifts from internationally recognized producers across France, Italy, Spain, Denmark, Australia, and Singapore.
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How we curate.
Every bottle we sell, we have tasted. Every producer, we have vetted. Every label, we have checked for clarity on alcohol content.
We focus on three things:
Clarity
Every wine in our collection is clearly labeled 0.0% ABV. For many expecting mothers, the difference between "non-alcoholic" (which can legally contain up to 0.5% ABV) and 0.0% is meaningful. We take that distinction seriously.
Craft
Whether a producer is in Champagne, Tuscany, Copenhagen, or the Adelaide Hills — what we look for is care. A 0.0% wine that tastes like an afterthought has no place here. The category has matured. Our collection reflects that.
Occasion
A bottle has to do work in the world. It has to pour beautifully. It has to belong on a baby shower table, at a holiday dinner, in a quiet evening at home. We choose bottles that earn the moment.
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What we believe.
Pregnancy should not mean an exit from the rituals that make daily life feel like life. The clink of glasses at a toast. A mimosa-style pour at brunch. A quiet evening with something beautiful in stemware.
These moments matter, and they have always belonged to you.
We are not a medical resource. We do not make claims about what is or isn't safe during pregnancy — that conversation belongs between you and your healthcare provider.
What we are is a curated marketplace and a thoughtful guide. We help you find what you're looking for, faster and with greater confidence, so the rest of your season can be a little more elegant and a little less complicated.
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— Ioritz Founder |
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